When people say all the best tech companies started out of a garage, they’re probably not kidding. I mean, Microsoft did it. Apple did it. Google did it. Not many say their company started out of a New York City apartment with their prototype app displayed proudly next to a Thanksgiving turkey. But that was us. And it was good turkey.
Corkboard.me is nowhere near the leagues of stardom as our garage greats. But we’re having a wild ride turning our pet project into an app people actually want, and we’ve wanted to share what we’ve learned along the way.
So I’ll start there.
1. Make something people want.
This is almost always easier said than done, but it’s the backbone of what Corkboard.me is and how it came to be. Our founder, Tim Coulter, wanted to scratch an itch and change the way he managed his life. He didn’t build the prototype app for other people — only by luck did we find out it filled the needs of others, and not just for productivity. The key here is size: Become intimate with the needs of a small group of users (in this case, there was only one), then scale up. If you’re always focusing on users’ needs first, this process is just rinse, lather, repeat.
2. Show users why they want it.
The next step is to show your users why they want to use your app. Don’t just tell them. Instead of coming up with a fancy landing page and trying to convince your users to use it (we have something kindof fancy, but it’s hidden away), we launched our visitors straight into the application bypassing all of our fluffy text and happy talking points. Couple that with a simple UI, and you’re golden:

“What I learned today from seeing http://www.corkboard.me: New users experience benefits of the app w/in the first 5 seconds of use. #SaaS #UX” — Justin Hunter, @Hexawise
3. Listen to your users.
There are two parts to this one. First, the listening: Listen to anyone who wants to give you advice. Anyone? Yes. Anyone. Treat them like human beings trying to help you out. Yes, you may have heard what they have to say seven times before from people who’ve had similar ideas (or even the same idea). But don’t get cocky. Hearing something more than once means either, a) it’s an obvious idea, in which case you should take it into consideration; or b) it’s something people really want. Sell to that idea: You’ll be ensuring you’re building the things people want (see point #1).
The second part is providing users a forum to give feedback. Our main way of communicating with customers is Twitter and email. Twitter specifically lets us know what people are saying about us 24 hours a day, directly to us and to other people. If you know the reasons why your service is brought up in conversation, you know why your service is valuable (or not).
4. Get help from your friends.
In an interview with Noah Nelson from Turnstyle News, our founder hit the nail on the head:
“Specifically, Kelly Sutton (@KellySutton) and Allan Grinshtein (@allan) pushed me to release it to the world when I thought it needed work. Allan showed me how I should design it and did much of the design work himself. Kelly told me how to get press. Last but not least, Omachonu Ogali (@oogali) jumped to offer up his servers when mine got wrecked by Hacker News and Life Hacker on the first day. They’re still running on his servers to this day. I couldn’t have started this without them, and my coworkers at [blip.tv] consistently offer up their time to test alpha features before they’re released. Many use Corkboard day to day.” — Tim Coulter
Corkboard.me would be nothing without these three.
It’s important to note here that people only do work for two reasons. Either a) it makes them feel good, or b) it fills their wallet. People from camp (a) don’t generally like to transition to camp (b). If it’s given in kind, pay in kind.
5. Execute well, and make it a priority.
Ya ya, it’s been said plenty of times over by social media tech’xperts, but a good product is less about a good idea and more about good execution. Yes, Corkboard.me has direct competitors. You can find them here, here, and here. Our founder thought Corkboard.me was the first of its kind when he wrote it (which was part of his motivation), but users are switching to Corkboard.me because of its simplicity. Lesson learned: Keep your product easy to use and consciously worry about the product’s quality. If you build it (and build it well), people will come.
6. Get the word out.
Remember that piece about zero marketing? Well, we meant it. The only ounce of marketing we’ve done was one post on Hacker News:
“Corkboard App, all in HTML/CSS/Javascript” – http://news.ycombinator.com/item?id=1962554
That same day, Life Hacker lifted the story. That’s where our friends came in — our servers were toast:
“Corkboard.me is Is a Simple, Sharable Sticky Notes Webapp” – Adam Dachis, http://lifehacker.com/5704433/corkboardme-is-a-simple-shareable-sticky-notes-webapp
Then came a tumble a month or two later by Topher Chris, which happened strictly through the beauty of social networking. Tip of the hat to Brandon Werner, and Michelle Vargas of Fart with Headphones On who made it happen:
“Put something on my corkboard! (this should go really well)” – http://topherchris.com/post/3363285645/put-something-on-my-corkboard-this-should-go
After Topher came one we really didn’t expect. One day our servers were totally shot, and Google Analytics told us people were visiting either directly or by using Google. We were pulling our hair out: Where was this traffic coming from??? Turns out it was British television:
“Lovin corkboard.me recommended by Gadget Show! Think I am going to flipping love that!!!!
” — Helen Maynard, @LilpeaGB
What’s interesting about this, which I’ll show in graph form below, is that The Gadget Show didn’t bring the biggest peak, but they drastically affected the area under the curve (which means returning visitors). Simple lesson: Television has reach.
After that was another post on Hacker News. We love you guys, but that wasn’t us.
Then came another we didn’t expect, which is big cred in the technology circle. None other than Jason Fried of 37signals:
“http://corkboard.me is nicely done on a variety of levels.”
And just today, the day after we released paid accounts, we were featured on Technorati:
“Corkboard.me Gets Customization, Privacy and Security Updates – http://bit.ly/lwni5a”
Okay, enough gloating. All told, through Twitter and Tumblr and email and random social networking events, we’ve had the potential eyes of hundreds of thousands of users — which brought 171k uniques our way. Check out our unique visitor graph from Google Analytics:

The biggest thing we did was create an app that made a material impact on peoples’ lives. Biggest lesson: If you do that, you’ll have no trouble getting the word out.
Next up: An overview of our user statistics coming next week. Stay tuned.
Go Pro!
Did we mention our new pro accounts for only $4.99 a month? See our previous post for more info. (Yep, this bit counts as marketing.)